Packaging Design + Custom Illustrations:
Wild Three Co.™
This project was essentially a packaging design for a Pet Line of tinctures. The objective was clear: create a fun spin on their packaging by incorporating illustrations & color. This would help define the difference between their usual CBD products, and their Pet Line.
Pet Illustrations:
When creating these illustrations, I was sent several photos of the owner's dog (the inspiration behind their product line). I wanted to make sure that the illustrations both: represented their love for animals, and was playful + intriguing to the eye!
By utilizing line-weight, playful colors (within their branding guidelines), and negative space... I feel that we accomplished the goal!
Logo Illustrations:
A fun branding element that this company includes within all of their product packaging... is a custom illustration highlighting the plant that the product includes. The two plants included in these two Pet Line products are: Ashwagandha & Frankincense.
Packaging Layout Design:
Obviously I needed to consider the existing packaging designs when creating the layout for this line of products. However, because this was a special line of products, there was a lot of room for playful arrangement while maintaining this brand consistency.
Here's some of the ROUGH initial designs for the boxes & labels.
